The Speechworks has a unique framework - Story Status Focus (SSF™) - the three pillars of great communication. By mastering SSF we can all become better communicators -  more effective, more powerful, more engaging and more persuasive.

Story

Story is everything. It is at the heart of the human condition and should underpin all communication. Story allows our messages to be clearly understood, remembered and passed on.

Status

This status has nothing to do with positions of power or hierarchy. It’s about how we perceive others and how we want to be perceived.  Status is physical, vocal and emotional.

Focus

Focus helps guide communication - it steers the direction and concentration of attention. Understanding how and when to vary focus adds depth and nuance to our communication ability.

When story, status and focus are expertly combined we have the key to great communication skills.

SSF™ (Story, Status, Focus) is a registered trademark of The Speechworks.

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